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Summer 2009 Newsletter: Victory Laps. Original post date: June 20, 2009



Victory Lap: Beehive PR

Victory Lap: BeehiveAt Beehive PR we’re very selective about our talent. We spend a great deal of time and energy to ensure we hire the best and the brightest senior PR experts. We look for people who are high achievers, have a positive mindset and are driven to keep investing in themselves and their careers. To attract and retain employees of this caliber, we’ve developed a learning-based culture that inspires, stretches and supports an uncommonly sharp skill set.

We searched for more than a year for the ideal partner to lead our professional development program. The perfect skill set—one part strategist, one part realist and one part enthusiast. Over the past 10 months, Maryanne has led our entire staff on a motivating journey of professional and personal discovery. The program has helped us focus on our strengths, stay positive and keep moving forward with Live Dynamite's action-oriented Playbook strategies and tools. Maryanne's coaching and enthusiastic support is helping Beehive maximize the best in our people and our brand.

To fully measure the impact of our training initiatives, we put a tracking study in place. We set goals around strengthening our individual and team performance, creating a positive, supportive culture, and increasing our effectiveness with our clients. We’ve been working hard to consistently make progress and it’s been evident in our most recent wave of tracking. We’ve seen dramatic increases (50-75%) in key areas that have also been evident in our most recent achievements.

It’s been exciting to feel the energy and enthusiasm increase as we share our insights and achieve our individual goals. And it’s been really rewarding to celebrate the collective goal we set, which was to have the work we do for our clients recognized by our peers. This year Beehive received the coveted “Best in Show” Pinnacle Award, and two Bronze Quills, from the International Association of Business Communicators. We also received the PRSA Minnesota Classics Award, a Holmes Report SABRE Award Certificate of Excellence and were selected by Minnesota Monthly as a “Great Place To Work.”

Thank you for taking a Victory Lap with all of us and for sharing in our success. We hope it inspires you to keep investing in yourself so you can see what more is possible. We’ve all worked very hard … and it’s been worth it.

—Lisa Hannum
Beehive PR, Founder and CEO